Local bread. Made Simply.

Shelby holding a freshly baked loaf of artisan sourdough
A Rockford Home Sourdough Micro-Bakery

Hand crafted sourdough,
baked for our neighbors

Hi, I'm Shelby, owner of Simply Joy Bread Co. What started in our home kitchen out of a simple desire to feed our family honest, nourishing food has grown into baking thousands of loaves and baked goods for our Rockford community.

We are a sourdough cottage micro-bakery dedicated to traditional sourdough fermentation and pure, thoughtfully sourced ingredients. No commercial yeast, dough conditioners, or preservatives. Just wholesome bread and seasonal treats baked fresh for our community.

Our Seasonal Rhythm

Fresh sourdough bread and baked goods year-round, tailored to the season.

May – October

Rockford Farmers Market

Most Saturday Mornings • Downtown Rockford

Find our booth downtown throughout the market season. Walk up to grab a loaf, or pre-order on Hotplate to guarantee your favorites before we sell out.

November – April

Home Porch Pickups

Thursdays, 2:00 PM – 8:00 PM • Contactless Pickup

When the market closes, baking moves home. Drops happen most Thursdays—pre-order in advance on Hotplate for easy, porch pickup.

Never miss a fresh bake.

Our small-batch bakes are released on Hotplate and often sell out early. Check current menu availability, reserve your favorites, or tap "Never miss a drop" to get a text the moment our next drop opens.

Order or Join Drop Alerts → Fast checkout • No account creation needed

Find us online between bakes

Follow us for upcoming flavors, drop reminders, and day in the life content on Instagram and Facebook.